The Most Interesting Man In The World - Part Dos (Equis)

His words carry weight that would break a less-interesting man's jaw...
He's won trophies for his game face alone...
He bowls overhand...
He is...
The most interesting man in the world.

They're silly, really, these commercials for Dos Equis beer. Maybe it's the absurdity of them that is so appealing. Sitting in a kayak and being pushed out of the back of an airplane at low level with a paddle but no parachute? Absurd! (I love how the ad agency felt the need to insert the "Do Not Attempt" caption on that particular scene. As if!)

He is the life of parties he's never attended.

Getting a puma to obey and get down off the kitchen counter? Absurd! (And why would you have a puma running loose in your house in the first place??)

If he were to punch you in the face,
You would have to fight off the strong desire to thank him.

Hoisted on a chair at a wedding and being carried around by the bride and groom? Absurd!

Bulls flat-out refuse to fight him.

I love how the actor who portrays TMIMITW (Jonathan Goldsmith) does so with such gusto. He really gets into the part. But I also love the fact that the commercial is mainly not about the beer but rather leading an interesting life, with the beer only being mentioned at the end, almost as an afterthought.

His business card simply says
"I'll call you."

By comparison I am TLIMITW (The Least Interesting Man In The World), so I envy the life TMIMITW leads. Which is exactly what the ad agency responsible for the spots is going for. They describe the campaign this way:

"He is a man rich in stories and experiences, much the way the audience hopes to be in the future. Rather than an embodiment of the brand, The Most Interesting Man is a voluntary brand spokesperson: he and Dos Equis share a point of view on life that it should be lived interestingly."

Here's the new commercial (below). It's short, with quick-paced shots. But watch the very beginning. I love the way that even the dogs in the scene are sitting there, staring at TMIMITW with rapt attention as he serenades the beautiful women. I love the way the producers create those (fake) archival scenes of him as a younger man. Such creativity and effort put into a little 30-second commercial! Too funny.



Maybe I'll grow a beard...